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Peddle Thorp Architects designs world first ‘Discovery Channel Shark Week’ attraction

In partnership with Emaar Entertainment & Discovery Channel, Peddle Thorp Architects in Melbourne Australia, is proud to announce another world first aquarium exhibit, which creates a unique and innovative new direction for exhibit design.

A beautiful hybrid of digital technology and a living aquarium, it consists of a 20 metre aquarium demi-tunnel, with the back wall of the tank formed in oversized LED screens. Guests can choose their favourite shark species to swim on the LED background, bringing the heroes of Discovery Channel’s ‘Shark Week’ to life. Information panels are also set at intervals where guests can step off the journey and learn more about the incredible world of the shark.

The exterior of the digital cage features an awe-inspiring scene of Great White sharks circling a cage of divers. On entering the cage guests will find themselves at the centre of the shark dive, watching as the Great Whites swim around them. Innovative technology allows guests to ‘interact’ with the sharks whilst simultaneously learning about their biology. Stay alert though, from time-to-time the on-screen sharks have a surprise in store for unsuspecting visitors!

Paul Hamilton, General Manager and Curator of Dubai Aquarium & Underwater Zoo, said: “…the ‘Discovery Channel Shark Week’ exhibit invites visitors into the incredible world of sharks in a truly innovative way that both educates and entertains…”.

James Hampton of Peddle Thorp agrees that the new exhibit further enhances the success of the Dubai Mall Oceanarium & Underwater Zoo, as the new ‘Discovery Channel Shark Week’ exhibition includes instantly-recognisable Scalloped Hammerhead Sharks, Sandbar Whalers, Blacktip Reef Sharks and Bonnethead Sharks. The exhibit was also designed to include the eye catching Devil Rays (similar to the Manta), as they are one of the more difficult species to house.

For further details please contact James Hampton, Senior Associate of Peddle Thorp Architects.

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