Bold New Design For United Petroleum
December 1, 2016
United Petroleum’s new petrol station at Corio is the first in a series of innovative fuel and convenience retailing outlets that creates a bold new image for the company. The design by Peddle Thorp Architects is a dramatic exploration of sculptural form to create eye-catching imagery amidst highway, industrial architecture.
The design geometry is defined by two unfolding wings that form the canopy to the petrol bowsers with one canopy soaring up to create the sky-sign for the corporate logo. In contrast to other service station designs, the dominant visual form is the building itself, not the signage and graphics.
The retail outlets and functional areas sit behind the sculptural form of the composition with folding and curved forms and a second corporate mast.
We believe that the design ‘raises the bar’ for highway architecture and reignites the debate started in the 1970’s by the iconic book ‘Learning from Las Vegas’ by Robert Venturi, Denise Scott Brown, and Steven Izenour. Industrial architecture has as much importance and design potential as every other part of our built environment. United petroleum has had the vision to explore new architectural possibilities and is now seeing the reward in further commercial success.